Agricultural Marketing - Winter 2002

Tentative Schedule			
Date	Topic	Assignments/Deadlines	
1/7	Introduction to Ag marketing	Create Charts	
1/9			
1/11	Intro to food marketing	Kohl chapter 1	
1/14	Ag and food markets		
1/16	Ag and food markets	Historical Act HW due Kohl chapter 2	
1/18	Review of Projects	Products HW due	
1/21	History of Ag marketing		
1/23	History/Quiz 1	Quiz 1	
1/25	History		
1/28	Functional Approach		
1/30	Functional Approach	Input HW due	
2/1			
2/4	Functional approach/ Market Research		
2/6	Market Research		
2/8	Trent Taylor speaker		
2/11	Market Research/Hungry Heifer		
2/13	Hungry Heifer/ Marketing Research		
2/15	Carole Clark	Market research due	
2/18	Marketing Research/Analyzing Mkt Perf	HO Direct Marketing	
2/20	Food Marketing Efficiency/ Niche marketing tape?		
2/22	Direct Marketing-ATTRA		
2/25	Steve Stovall		
2/27	No Class/Quiz 2 due	Quiz 2	
3/1		Marketing research due 	

3/4-3/9	Spring Break		
3/11	Cash Markets		
3/13	Cash Markets		
3/15	Walmart Trip?/  Cash Markets	Interview HW due	
3/18	Futures Market Basics		
3/20	Futures Market Basics		
3/22	Futures Market Basics		
3/25	Futures Options		
3/27	Futures Options/Quiz 3	Quiz 3	
3/29	No Class	Production HW due	
4/1	Futures game		
4/3	Futures game		
4/5	Jim Dyer Speaker	Financials due	
4/8	Futures game/Student presentations		
4/10	Futures game/Student presentations		
4/12	Futures game/Student presentations		
4/15	Futures game/Student presentations		
4/17	Futures game/Student presentations		
4/19	Futures game/Student presentations		
4/22	Quiz 4 3:30-5:30 pm	Quiz 4	

Speakers:
Dave James			Joy Redman		Matt Wassum		
Jennifer Wheeling		Trent Taylor	Ralph Phelps	Tom Compton
Steve Stovall-Adv		Carole Clark	Richard Parry	Rick Langhart
City Market field trip